About us

It all started because I have a big head.

Seriously. That's the real origin story.

For as long as I can remember, buying a hat has been a quiet kind of frustration. Every cap I tried on sat too high, pinched my forehead, or forced me to yank the strap in the back all the way to the last hole. And even then, it barely fit. I'd leave stores empty-handed, convinced something was wrong with my head.

Turns out, nothing was wrong with my head. Something was wrong with the hats.

Then I started asking around.

Friends. Strangers. Random people in comment sections. I kept hearing the same thing: "Dude, same. I can never find a hat that actually fits." I went down a rabbit hole, measuring, reading forums, studying sizing charts from brands across the world, and I realized this wasn't just me. A huge number of people have been quietly settling for hats that don't fit properly, because that's all the market offered them.

So I decided to build the hat I'd been looking for my whole life. And if you have a big head too, I promise you, our hats are a no-brainer.

From a bowl of oatmeal to a brand

Sunday Oatmeal started on a slow Sunday morning, the kind where nothing is urgent and the world feels a little softer. That's the feeling I wanted the brand to hold onto: calm, honest, unhurried. The name stuck because it's exactly what the brand is. Simple, warm, and a little underrated.

I started small. One design. Then another. Little by little, I experimented with different crowns, different brims, different fits, different fabrics, until I landed on something that felt right. Not loud. Not trend-chasing. Just a clean, well-built hat that fits real heads and looks good with everything in your closet.

That hat became our signature product.

I didn't do this alone

I want to be honest about this part, because it matters.

When I started, I had more ideas than resources. Friends and family showed up for me in ways I'll never forget. They packed orders, gave feedback, modelled for early shoots, and stayed up late helping me figure things out. And then strangers, people who had no reason to care, generously stepped in with financial support and belief in what I was building. Every hat we sell carries a little bit of that kindness in it.

Sunday Oatmeal isn't a solo project. It's a small community that decided to bet on something slower and more intentional. I'm grateful, every single day.

Designed in Canada. Made honestly.

Every Sunday Oatmeal piece is designed right here in Canada. The silhouettes, the fits, the colours, the feel. All shaped from my studio, for people who care about how their clothes actually wear.

You might be wondering where our hats and clothing are manufactured. The honest answer: China, Pakistan, and Bangladesh, depending on the piece. I say that openly because I believe transparency beats buzzwords.

By sourcing our craft and manufacturing overseas, two things happen:

1. We can offer you a genuinely better product at a more accessible price, with no premium tax for the sake of a label.
2. We get to double down where it counts most: the material. Our pieces are made with 95%+ cotton and natural fabrics, because what touches your skin every day should be good for your health, not just your look.

We'd rather spend the budget on better cotton than on flashy marketing.

What we believe

Good style shouldn't try hard. Good mornings shouldn't be rushed. And a good hat shouldn't require you to strap it to the last hole and hope for the best.

We're not chasing trends. We're not dropping 40 products a month. We're building something slower and more intentional. A brand that still feels right when you pull it out of your closet three years from now.

Where we're headed

From a bowl of oatmeal and a too-tight hat to a growing community of people who just want clothes that fit, feel good, and don't shout, Sunday Oatmeal is just getting started. Thanks for being early. Thanks for believing in something small.

Stay soft.

Pouya Founder, Sunday Oatmeal