Our Story

About Sunday Oatmeal

It started because I have a big head.

Seriously. That's the real origin story.

For as long as I can remember, buying a hat has been a quiet kind of frustration. Every cap I tried on sat too high, pinched my forehead, or forced me to yank the strap in the back all the way to the last hole. And even then, it barely fit. I'd leave stores empty-handed, convinced something was wrong with my head.

Turns out, nothing was wrong with my head. Something was wrong with the hats.

Then I started asking around.

Friends. Strangers. Random people in comment sections. I kept hearing the same thing: "Dude, same. I can never find a hat that actually fits." I went down a rabbit hole, measuring, reading forums, studying sizing charts from brands across the world, and I realized this wasn't just me. A huge number of people have been quietly settling for hats that don't fit properly, because that's all the market offered them.

So I decided to build the hat I'd been looking for my whole life. And if you have a big head too, I promise you, our hats are a no-brainer.

From a bowl of oatmeal to a brand

Sunday Oatmeal started on a slow Sunday morning, the kind where nothing is urgent and the world feels a little softer. That's the feeling I wanted the brand to hold onto: calm, honest, unhurried. The name stuck because it's exactly what the brand is. Simple, warm, and a little underrated.

I started small. One design. Then another. Little by little, I experimented with different crowns, different brims, different fits, different fabrics, until I landed on something that felt right. Not loud. Not trend-chasing. Just a clean, well-built hat that fits real heads and looks good with everything in your closet.

That hat became our signature product.

I didn't do this alone

I want to be honest about this part, because it matters.

When I started, I had more ideas than resources. Friends and family showed up for me in ways I'll never forget. They packed orders, gave feedback, modelled for early shoots, and stayed up late helping me figure things out. And then strangers, people who had no reason to care, generously stepped in with financial support and belief in what I was building. Every hat we sell carries a little bit of that kindness in it.

Sunday Oatmeal isn't a solo project. It's a small community that decided to bet on something slower and more intentional. I'm grateful, every single day.

Designed in Canada. Made honestly.

Every Sunday Oatmeal piece is designed right here in Canada. The silhouettes, the fits, the colours, the feel. All shaped from my studio, for people who care about how their clothes actually wear.

You might be wondering where our hats and clothing are manufactured. The honest answer: China, Pakistan, and Bangladesh, depending on the piece. I say that openly because I believe transparency beats buzzwords.

By sourcing our craft and manufacturing overseas, two things happen:

  1. We can offer you a genuinely better product at a more accessible price, with no premium tax for the sake of a label.
  2. We get to double down where it counts most: the material. Our pieces are made with 95%+ cotton and natural fabrics, because what touches your skin every day should be good for your health, not just your look.

We'd rather spend the budget on better cotton than on flashy marketing.

What we believe

Good style shouldn't try hard. Good mornings shouldn't be rushed. And a good hat shouldn't require you to strap it to the last hole and hope for the best.

We're not chasing trends. We're not dropping 40 products a month. We're building something slower and more intentional. A brand that still feels right when you pull it out of your closet three years from now.

Where we're headed

From a bowl of oatmeal and a too-tight hat to a growing community of people who just want clothes that fit, feel good, and don't shout, Sunday Oatmeal is just getting started. Thanks for being early. Thanks for believing in something small.

Stay soft.

Pouya Founder, Sunday Oatmeal

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Why are your hoodies priced higher than fast fashion brands?

We get itβ€”$70+ for a hoodie isn’t nothing. But here’s the deal: Sunday Oatmeal pieces are made in small batches with higher-quality materials, better stitching, and ethical production partners. We don’t do mass production, and we don’t cut corners. The result? Long-lasting pieces that feel actually good on your body and conscience.

2. Is this stuff made for the gym or for everyday wear?

Both. That’s the whole point. Our clothes are designed for movement (yes, even squats) and for everything afterβ€”coffee runs, chill Sundays, airport fits. It’s not just athleisure. It’s you-leisure.

I saw your hoodie on Instagramβ€”why can’t I find it on the site?

We drop in limited runs and don’t mass restock. If something’s sold out, it might not come back the same way. That’s part of what makes it special. Sign up for the email list or follow us @sundayoatmeal to catch the next drop.

How do I return a product?

You can start a return within 14 days of receiving your order. Just go to our Returns Page and enter your order number and email. The item must be unworn, unwashed, and have the original tags. Once we get it back, we’ll issue a refund or store credit depending on what you choose during the return process.

How long does shipping take?

Processing takes 1–3 business days. After that:


3–7 business days


5–10 business days

You’ll get a tracking number as soon as your order ships. If it’s been longer than 10 days, shoot us an email at support@sundayoatmeal.com and we’ll help out.

I ordered the wrong size β€” can I exchange it?

Yes, as long as the item is in original condition. Head to the Exchange Page and follow the prompts. We recommend double-checking our Size Guide before reordering to avoid the back-and-forth. If the size you want is sold out, you’ll get store credit instead.

My package says delivered, but I didn’t get it β€” what now?

Sometimes carriers mark packages as delivered a bit early. First, check around your building or with neighbors. If it’s still not there after 48 hours, contact us at support@sundayoatmeal.com and include your order number. If you added shipping protection, we’ll fast-track your claim or replacement.

Do you ship internationally?

Right now we ship within Canada and the U.S., but we’re working on expanding. If you’re outside North America, let us know where you’re fromβ€”we use that info to plan where to go next.

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6. How do I know if something is restocking?

Some core items (like our signature hoodies) restock occasionally, but most drops are limited. If something’s sold out, sign up for restock alerts on the product page or join our email list for early access to new launches.

Why is your website locked most of the time? How do I get the password?

We lock the site after each drop to give exclusive early access to our loyal customers. This lets them grab their favorite pieces before everything sells out.

Want in? Join the list on our homepage and we’ll send you the password before the next launch goes live.

Why are most items sold out?

We produce in limited quantities to reduce waste and overproduction. Our popular items sell out fast, but don’t worryβ€”restocks are coming. Sign up for alerts and follow us @sundayoatmeal to stay ahead of the game.

What payment methods do you accept?

We accept all major credit cards, Apple Pay, PayPal, and Shop Pay Installments.

I tried placing an order but got an error. What happened?

If you didn’t receive a confirmation email or see a confirmation page, your order likely didn’t go through. The pending charge you see will disappear in 48 hours. If you're unsure, email us at support@sundayoatmeal.com.

Can I change my shipping address?

Email us at support@sundayoatmeal.com as soon as possible. We’ll try to update it, but if the order has already shipped, you may need to contact the carrier directly to reroute it.

I received the wrong item/size/color.

We’re really sorry! Please email us with:


order number


photo of the incorrect item + packaging

We’ll send you a free return label and ship the correct item ASAP.

What’s your return/exchange policy?

Returns and exchanges are accepted within 14 days of delivery. Items must be unworn, unwashed, and with original tags.


free return label


subject to a small handling fee

We don’t accept returns on socks or undergarments for hygiene reasons.

How do I start a return?

Visit our Returns Page and follow the instructions. Once we get your item, we’ll process the return in 2–7 business days.

Who pays for return shipping?

We cover return shipping for Canadian orders requesting store credit or exchange. Refund-to-card returns and international returns are the buyer’s responsibility.

Will I be charged customs/duties?

For international orders, any customs, duties, or taxes are the responsibility of the customer. These fees vary depending on your country’s regulations.

Which shipping carriers do you use?

We use Canada Post, USPS, UPS, and DHL depending on your location and selected shipping method.

How do I track my order?

Once your order ships, you’ll get an email with a tracking number and link. Give it 24–48 hours to update after it leaves our facility.

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